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Discover the interaction, stimulation, relief and relaxation of baby massage

What is baby massage?

Infant massage has been around for thousands of years and in many cultures it is a parenting tradition passed from one generation to the next. The International Association of Infant Massage (IAIM), founded by Vimala McClure, is the only association in the world solely dedicated to baby massage.


Baby massage is a sequence of still touch, holds and rhythmic stroking by a parent on the body of their baby. The same well-researched syllabus is taught by (CIMI®) Certified Infant Massage Instructors in over 50 countries of the world and is a safe and effective massage combining Swedish and Indian massage therapies, reflexology and yoga.

Welcome to Holistic Baby

International Association of

Infant Massage

IAIM as an association is nonjudgmental,

non-cultural, non-religious and non-traditional and bridges ancient wisdom with

modern knowledge.

Holistic Baby promotes communication with your baby in the language they understand - touch. Parents are guided to respond to their baby's cues and engage and interact in positive nurturing touch. It is through various forms of touch that we can communicate respect, value and a positive self-image with our baby.

How will your baby benefit?

Interaction promotes bonding, pre-language communication skills and secure attachment. Engages all the senses and leads to feelings of respect and value.


Stimulation of circulatory, digestive, hormonal, immune, lymphatic, nervous, respiratory and vestibular (coordination and balance) systems. Improves learning ability, language development, sensory integration, muscular development and tone and mind/body awareness.


Relief of gas and colic, constipation and

elimination, teething discomfort, excess mucus,

touch sensitivity, muscular, physical and

psychological tension.

Relaxation improves sleep patterns, the ability to calm oneself (self-regulate) and increases overall flexibility. Regular massage also reduces stress levels, hypersensitivity and hyperactivity.


How infant massage benefits you the parent

Improves understanding of your baby, by learning to read and respect behavioural cues, decreases postnatal depression and stimulates lactation. Promotes bonding and secure attachment. Creates the opportunity for quality time together and early involvement for Dad. Reduces stress hormones and increases relaxing hormones (oxytocin and prolactin).

What the course offers you

Over the five-week course you will learn the skill of infant massage, discover relaxation techniques, explore new knowledge and engage in discussions on topics like crying, colic and reflux, sleeping and bonding.


Weekly classes, of 60 – 90 minutes, are conducted either one-on-one or in small groups at various venues in Durban and surrounding areas. Parents with babies from birth to a year are welcome.


Time spent with Holistic Baby is relaxed and hands-on. No prior experience with massage is required as each massage stroke will be taught individually and will be reviewed to build your confidence and instill trust and positive touch associations for your baby. Only you, as the parent or caregiver, will massage your baby.

5 Weeks

60-90 Minute Classes


Holistic Baby will provide you with organic cold-pressed grapeseed oil, an extensive training manual and certificate of completion. Massage mats and towels will be provided during the class.


The following Holistic Baby products can be ordered here, by email or phone:


  • Massage Mat
  • Organic Cold-Pressed Grapeseed Oil
  • Holistic Baby Towel
  • Gift Vouchers

Contact Us


CIMI® Certified Infant

Massage Instructor

Tel: 072 623 3266

Email: hello@holisticbaby.co.za

Follow us on Facebook for the latest course timetables and information.

Booking and Orders

Fill in your details below and we will get back to you to confirm your booking and or order.





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